Jeff Bierer is the founder of the Bierer Research Group. He began his research career forecasting market share for new consumer products being developed by Procter & Gamble, Johnson & Johnson and other Fortune 100 packaged goods companies. He joined a small Boston research firm to build out its quantitative business while learning to lead focus groups from one of the top moderators in the country. He added training at the Burke Institute and RIVA to the practical experience he gained while moderating hundreds of focus groups for Gillette, Bank of Boston, John Hancock and other industry leaders.
“Jeff is uniquely prepared to help his clients define and solve their business challenges given his experience as Moderator/Researcher, Corporate Research Manager and Corporate Marketing Executive.”
Since then Jeff has managed Research Teams at Allmerica Financial and Bank of America responsible for new product development, customer satisfaction and retention, brand development, advertising research and more. Unique among his research peers, he has as often been the research client heading Marketing and Innovation teams as he’s been the research provider.
Jeff has developed and launched successful customer retention programs, patent pending new products and managed multiple consumer product lines. Deploying research to provide clear guidance was a critical success factor in each of these roles.
Since forming Bierer Research Group, Jeff has continued to work with well known companies such as TIAA-CREF, Bank of America, Lowe’s and smaller firms often newer to market research such as TelecommUSA, Piedmont Plastic Surgery and Charlotte Metro Credit Union.
Jeff is uniquely prepared to help his clients define and solve their business challenges given his experience as Moderator/Researcher, Corporate Research Manager and Corporate Marketing Executive.