The following article written by Farhad Manjoo published in Wall Street Journal 10/10/13 speaks to what I have observed through many consumer focus groups. Consumers are not very good at suggesting the next break through innovation – we’re too tied to our existing world and product sets. But, we are
Read More →More Americans Worry about Financing Retirement Adults in Their Late 30s Most Concerned by Rich Morin and Richard Fry Despite a slowly improving economy and a three-year-old stock market rebound, Americans today are more worried about their retirement finances than they were at the end of the Great Recession in 2009, according to
Read More →[Leonard Murphy, Editor-in-Chief of the Green Book provides a view of new research techniques being adopted. I believe the RIGHT research methodology is one tailored to the needs of the client and situation. At BRG, every design is customized in that fashion.] The figures for what companies plan to use/provide
Read More →[This Nielsen survey portrays smart phone adoption trends. I suggest it begs the question of WHY underrepresented cohorts adopt them, HOW they use them and WHAT the phone companies can do to broaden appeal. These questions are best addressed through personal interviews.] February 20, 2012 Whether or not you have
Read More →Just the Stats: The CE View JANUARY 31, 2012 As 2012 begins, the Consumer Electronics Association (CEA) takes a look at the CE industry in the years ahead. CEA studies examine everything from CE industry growth to product ownership and purchase intentions. These studies and surveys point to what are,
Read More →Note from Jeffrey: In reading this story remittance companies need to not only consider the technology issue and associated expense in meeting disclosure requirements but HOW customers will react. This is exactly when Remittance firms need Bierer Research Group to speak to their customers to avoid unpleasant surprises. by JACQUELINE
Read More →Millennial women most likely to broadcast shopping decisions, recommendations Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.According to the
Read More →January 9, 2012 By Ira Kalb, Marshall School of Business, USC Celebrities are used in roughly one-fifth of all ads. You may see a lot of them in upcoming Super Bowl commercials. And those Super Bowl ads will cost $3.5 million for 30 seconds of air time on TV and
Read More →
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more.