Focus groups

Focus Groups remain as a tried and true tool in research services. —BRG’s uniqueness in this area continues to be its understanding of when to use them and what types of innovative techniques can be used in this setting.

Dyads, Triads, Mini Groups and Super Groups

Different size groups may be advisable depending on the number of issues to be explored, the depth of information required, the need for homogeneity or heterogeneity in groups as well as desired budget.

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