Usability testing is ideal when you are looking to gather rich qualitative feedback from your customers and learn about the navigation, branding, functionality, value proposition and content of an interface. BRG has conducted usability research on Websites, software applications and sales and training program… While it’s ideal to test at multiple stages of a project’s development, even one day of 1 on 1 interviews on a live site can have a huge impact on your success. We’ve completed engagements at all stages of development – paper prototypes, wireframes, HTML prototypes, Beta sites a few days before launch and on live interfaces.
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QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more.