January 28, 2012 by Jeff Bierer in Articles of Interest

The Makings of a Good Focus Group

A well-run focus group is a laboratory for social interaction. A good focus group requires four simple characteristics: the proper composition, an open environment, a probing moderator, and in-depth analysis. The composition of the focus group must be selected strategically, with homogeneity as the key to a successful session. Human

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January 23, 2012 by Jeff Bierer in Articles of Interest

What Are the Hallmarks of A Good Moderator?

 The definition of a hallmark: A distinguishing characteristic, trait or feature. A hallmark allows the observer to tell the difference between something genuine and something that simply “looks good”. Clients choose moderators for projects based on a number of factors. To be sure, personality is a key factor as well

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January 11, 2012 by Jeff Bierer in Articles of Interest

Why Use a Professional Moderator? [As Published by the Qualitative Research Council of America]

 A professional knows how to: Establish rapport with respondents in an environment of respect Probe beyond rationalizations to uncover genuine motivations Interpret and build on what they hear Maintain flexibility in guiding the discussion while keeping the objectives in mind “Turn on a dime” – adapt their approach when new/unexpected

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