A well-run focus group is a laboratory for social interaction. A good focus group requires four simple characteristics: the proper composition, an open environment, a probing moderator, and in-depth analysis. The composition of the focus group must be selected strategically, with homogeneity as the key to a successful session. Human
Read More →The definition of a hallmark: A distinguishing characteristic, trait or feature. A hallmark allows the observer to tell the difference between something genuine and something that simply “looks good”. Clients choose moderators for projects based on a number of factors. To be sure, personality is a key factor as well
Read More →Choose Category: Best Of Innovations Audio Components Computer Accessories Computer Hardware & Components Computer Peripherals Digital Imaging Eco-Design and Sustainable Technologies Embedded Technologies Gaming Hardware & Accessories Headphones Health and Wellness High Performance Home Audio Home Networking Home Theater Audio/Video Accessories Home Theater Speakers In-Vehicle Accessories In-Vehicle Audio/Video In-Vehicle Navigation/Control/Telematics Integrated Home Systems Major Home Appliances Multi-Room Audio/Video Online Audio/Video Content & Delivery Personal Electronics Portable Home Appliances Portable Media Players Portable Multimedia Accessories Portable Power Software &
Read More →A professional knows how to: Establish rapport with respondents in an environment of respect Probe beyond rationalizations to uncover genuine motivations Interpret and build on what they hear Maintain flexibility in guiding the discussion while keeping the objectives in mind “Turn on a dime” – adapt their approach when new/unexpected
Read More →January 9, 2012 By Ira Kalb, Marshall School of Business, USC Celebrities are used in roughly one-fifth of all ads. You may see a lot of them in upcoming Super Bowl commercials. And those Super Bowl ads will cost $3.5 million for 30 seconds of air time on TV and
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QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more.