More Americans Worry about Financing Retirement Adults in Their Late 30s Most Concerned by Rich Morin and Richard Fry Despite a slowly improving economy and a three-year-old stock market rebound, Americans today are more worried about their retirement finances than they were at the end of the Great Recession in 2009, according to
Read More →If you watched the Oscars this year you may have seen the faux focus group. It is a very funny example of how a focus group can devolve and produce no value whatsoever. It serves to remind us of how important it is to carefully screen and recruit group respondents,
Read More →Written by eMarketer Content producers, device-makers and marketers will all see new opportunities—and challenges The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved from text-based communication tools to multimedia hubs. Ereaders and tablets have grown from cool ideas to transformative
Read More →Written by eMarketer Marketers who make the most of consumer media habits stand to benefit Changes in US media consumption habits have brands reevaluating their multichannel marketing programs. Marketers continue to combine channels with the purpose of achieving maximum reach, but as multiple digital devices become staples of US daily
Read More →CINCINNATI: Procter & Gamble, the FMCG giant, now partners with third parties in over 80% of its innovation activity, as part of a wide-ranging transformation of the company’s activity in this area. The owner of Tide and Pampers spends more than $2bn on research and development every year, a figure it suggests doubles
Read More →Choose Category: Best Of Innovations Audio Components Computer Accessories Computer Hardware & Components Computer Peripherals Digital Imaging Eco-Design and Sustainable Technologies Embedded Technologies Gaming Hardware & Accessories Headphones Health and Wellness High Performance Home Audio Home Networking Home Theater Audio/Video Accessories Home Theater Speakers In-Vehicle Accessories In-Vehicle Audio/Video In-Vehicle Navigation/Control/Telematics Integrated Home Systems Major Home Appliances Multi-Room Audio/Video Online Audio/Video Content & Delivery Personal Electronics Portable Home Appliances Portable Media Players Portable Multimedia Accessories Portable Power Software &
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QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more.