October 23, 2012 by Jeff Bierer in Articles of Interest, Latest News, Uncategorized

More Americans Worry about Financing Retirement

More Americans Worry about Financing Retirement Adults in Their Late 30s Most Concerned by Rich Morin and Richard Fry Despite a slowly improving economy and a three-year-old stock market rebound, Americans today are more worried about their retirement finances than they were at the end of the Great Recession in 2009, according to

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March 01, 2012 by Jeff Bierer in Uncategorized

Example of Focus Group Gone Wrong

If you watched the Oscars this year you may have seen the faux focus group.  It is a very funny example of how a focus group can devolve and produce no value whatsoever.  It serves to remind us of how important it is to carefully screen and recruit group respondents,

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February 20, 2012 by Jeff Bierer in Uncategorized

Connected Devices Become Key To Content Consumption

Written by eMarketer Content producers, device-makers and marketers will all see new opportunities—and challenges The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved from text-based communication tools to multimedia hubs. Ereaders and tablets have grown from cool ideas to transformative

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February 15, 2012 by Jeff Bierer in Uncategorized

Multichannel Campaigns Increase Reach, Branding Potential

Written by eMarketer Marketers who make the most of consumer media habits stand to benefit Changes in US media consumption habits have brands reevaluating their multichannel marketing programs. Marketers continue to combine channels with the purpose of achieving maximum reach, but as multiple digital devices become staples of US daily

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January 31, 2012 by Jeff Bierer in Uncategorized

P&G adapts innovation model

CINCINNATI: Procter & Gamble, the FMCG giant, now partners with third parties in over 80% of its innovation activity, as part of a wide-ranging transformation of the company’s activity in this area. The owner of Tide and Pampers spends more than $2bn on research and development every year, a figure it suggests doubles

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January 13, 2012 by Jeff Bierer in Uncategorized

2012 Consumer Electronics Associations (CES) Top Innovations

Choose Category: Best Of Innovations Audio Components Computer Accessories Computer Hardware & Components Computer Peripherals Digital Imaging Eco-Design and Sustainable Technologies Embedded Technologies Gaming Hardware & Accessories Headphones Health and Wellness  High Performance Home Audio Home Networking Home Theater Audio/Video Accessories Home Theater Speakers In-Vehicle Accessories In-Vehicle Audio/Video In-Vehicle Navigation/Control/Telematics Integrated Home Systems Major Home Appliances Multi-Room Audio/Video Online Audio/Video Content & Delivery Personal Electronics Portable Home Appliances Portable Media Players Portable Multimedia Accessories Portable Power Software &

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